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Announcements:

Nominations are open for Paris Open Source Think Tank Business Cases.     View details.


A detailed summary of the spring Napa Think Tank is now available.
2010 US Think Tank whitepaper


View Napa Think Tank follow on webinars at the Olliance download center.
“How the Public Sector is using Open Source to meet its Budget Challenges”
presented on August 17, 2010, and

“Enterprise Open Source Software Procurement and Support Best Practices”
presented on July 15, 2010.

 

Sponsorship Summary

At the Spring 2010 event held in April in Napa, CA, over 120 CEOs, CIO/CTOs, VCs, attorneys and industry luminaries attended. Executives from top Fortune 100 companies, leading open source companies, and opens source organizations gathered together to discuss the state-of-the-industry of commercial open source.

The new format of using a real world business case was quite popular with attendees and was the highest rated session ever. This format will be replicated in Paris with one public sector and one private sector real world business case.

Think Tank Format

The Open Source Think Tank event is structured as an interactive, audience participation event, not as a typical industry conference. Please see the Think Tank Overview for full detail on the Think Tank format.

Sponsorship Offerings:

New for Paris 2010 Think Tank  (click to expand)

This year Olliance is adding a number of exciting new elements to the Think Tank sponsor packages.

  • Additional sessions exclusively for Platinum and Gold sponsors to engage with potential partners and customers directly.
  • Packaging and syndication of event content and distribution through leading industry media outlets Linux.com, Linuxfoundation.org and Geeknet (Sourceforge), totaling more than 1.3 million unique visitors per month.
  • Social media program focused on awareness building and sponsor branding 90 days prior to the event and 60 days afterwards
  • CIO Webinar – Within 60 days of completion of the event Olliance Group/DLA will host a webinar with some of the CIOs in attendance at the event. The webinar will be targeted at global enterprise CIOs and will provide an unbiased perspective on the opportunities and challenges offered by open source. Sponsors will be prominently featured on the webinar marketing material and advertising. View the 2010 US (Spring) Webinar.
Marketing and Public Relations Opportunities  (click to expand)

In order to maintain the exclusive and visionary nature of this event corporate sponsorships are kept to a minimum. Each sponsorship offers many key opportunities for visibility, branding and PR. Sponsors get focused exposure to a select group of commercial open source thought leaders from most of the major global technology vendors and visibility to CIOs and other key industry influencers through the many PR activities. Marketing activities for this event consist of the following:

  • Overall:
    • Included on event invitations to highly targeted list of 2,500 decisions makers (the invitation is sent four times)
    • Listing on the event website where every attendee and invitee goes multiple times
    • Opportunity to supply attendee gifts
    • Sponsorship of event activities based on sponsor level
    • Video interviews onsite for podcasts
    • Outbound/Inbound links to/from vendor sites
    • Inbound links from bloggers and news sources covering the Think Tank
    • Vendor news links on the Think Tank web site
  • Pre-event
    • Press release announcing the sponsors
    • Press release announcing applications for attendance are open
    • Interview of the sponsor for the event blog
    • Sponsorship announcements and multiple reminders to the Think Tank Facebook and LinkedIn sites
  • Post-event
    • Press release referencing the white paper
    • Whitepaper distribution to list of 10,000 qualified leads
    • Branding around the CIO webinar – invitations sent to a qualified list of 2,500 three times, plus sponsors conduct their own marketing campaigns.

Download a pdf of the sponsorship information.

Interested in being a Sponsor?

Questions on sponsorship levels, pricing and offerings?

Please contact:

Andrew Aiken
Managing Partner
Olliance Group
andrew@olliancegroup.com
650-493-3800 x301

 

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